How to read your analytics
Last updated
Last updated
This will serve as your raw materials on how many people you can convert.
How to Find it: Growth ⇒ Member Joins & Leaves
Benchmark: 10-100 per day when you are not doing marketing. When in hype growth mode, the number should be 200-1000 accounts coming in. If less than 5 people are coming in everyday, focus on growth first.
Case 1: You are having very few people coming in everyday.
Fix: Try to integrate your discord better with your product, that can be the website or the rest of your social media accounts. The best place to insert your Discord is when a user needs help. See this section for more details on what to do when no one is coming into your server.
Case 2: You are having a lot of people coming in.
Alert: Double check in the growth tab to track how many of them are bots. A normal range is 60-80% of your accounts will be bots. Any more means that something is wrong with your marketing campaign (web3 only)
If you want to check which accounts are bots, head to growth ⇒ Bot & Suspicious Accounts
When you are doing aggressive marketing, roughly 60-80% of your users will be bot in web3. If you are doing a collab/campaign and notice 90% of your members are bots, pause it and adjust it. In addition, you can strengthen your verification method and put on mobile phone requirement if you want to deter bots actively.
Among the people coming in, how many of them attempt to chat. This number should be around 20% to 50%.
How to Find it: Growth ⇒ Member Joins & Leaves for a count on new member + Engagement ⇒ Member chatting for the first time; alternatively, Server Setup ⇒ Onboarding Hurdle, are using chatting (premium)
Benchmark: 20% to 50%
Fix: When you have very little percentage of people chatting, first check to make sure that it is not too hard for members to verify. You can check out percentage of users verified under the Server Setup tab (premium). Note that the data is skewed when you have Discord native onboarding screen setup.
Second, adding mods (volunteer or paid) should help. If no one is talking on the server, make sure that the mods can get alerted when a new user joins Discord. You can track the moderators performance on Moderators ⇒ Last 7 Days Mod Stats.
Third, check if your content is too hard for users to understand, ie, people are afraid to talk and ask questions to look stupid. This is a partcilar issue with a super technical / a strong knit community. If you are curious if you are suffering from the technical curse, a good proxy indicator is words per message (on the engagement tab). For example, this server below is NOT suffering from technical curse. However, if this is your problem, then create a new channel called off topics to allow people to talk more about relatable topics that new member can chime in right away. Read this section on more ideas on how NOT to be TOO technical.
After they send their first message, what happened then? You want a healthy amount (40%+) to spend the next 5-mins chatting inside the community. On the other side, you want the percentage of members sending only one message and stopping forever to be lower than 33%.
How to Find it:
5-mins retention: Engagement ⇒ Chat Retention ⇒ 5-min Chat Retention
Single message: Engagement ⇒ Chat Retention ⇒ Members sending a single message
Community Receptions: Engagement ⇒ Social Fabric ⇒ Community Receptions of Newcomers
Benchmark:
5-mins retention: 40%+
Members sending a single message: <33%
Community Receptions of New Comers: 1+
Fixes:
Hype Engine to give everyone something to do. All charts above come from our own Discord community. You can probably tell when we introduce Hype Engine inside of our own server (Jul 2024). It is the ultimate automatic, hassle solution. You can also find out how effective Hype Engine is in your community by going to the Hype Engine analytics tab.
Moderators: Mods can do quite a bit in improving the engagement and retentions. In addition to focus on how many people moderators are talking with, you also want to pay attention to the quality of their conversations. You can get this by going to Moderators ⇒ Last 7 Days Mod Stats
It matters because the higher the quality of engagement, the higher chance people stick around. KPIs related to this metric are message per member, words per message, over quality indicator and spam ration & 7day Retention.
How to Find it:
Engagement ⇒ Engagement Quality ⇒ Messages per Member Chatting
Engagement ⇒ Engagement Quality ⇒ Communication Style
Engagement ⇒ Engagement Quality ⇒ Overall Quality
Engagement ⇒ Chat Retention ⇒ 7-day Chat Retention
Benchmark:
Message per member: 4+
Community Style (aka words per message): 5.5+ — assuming most messages are in English
Engagement Quality Score: 60+
7 day Retention: 20%+
Fix:
Case 1: Your engagement quality score is very low.
You can't fix retention, because it is a consequence of your overall community. However, you can fix quality of engagement, which is directly related to retention.
If your quality is low, there are two things that you can do. First, your team needs to set an example and talk meaningfully. This includes your moderators intentionally setting topics and share their thoughts.
A wrong way to do it is sharing external link to an article because you are just driving traffic away. For example, if you would like to discuss about fitness. You can start by mentioning that "Oh, is someone else following Bryan Johnson? What do you guys think of..." vs just sending an article about him.
For commercially driven server, make a better announcement by talking specifically about your product. The reason that people don’t have topics to discuss is that they don’t know what to talk about on your server. Set an example in the announcement so that they can start giving you feedback about what you work on. If you are part of the core team, you can discuss in the general chat on what challenges you are facing or just sharing some behind the scene stuff.
Finally, try Hype Engine. It works.
Case 2: People use you as a support server.
While your words per message is high, retention rate is extremely low and a lot of people send only one message before disappear. Check out here if you are interested in learning how to transition to half social, half support.
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