Hype Engine vs Mee6
Overview
Here are some of the qualities that a great engagement system should have
New quests everyday
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Encourages members talk to each other
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Meaningful server related quests
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Educate members
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Be opt-in
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Introduce meaningful progression
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Give new members a fair chance
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Free giveaways: nitro, steams & AAA games
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Before vs After Hype Engine
Here are some before and after charts on our own Discord server.
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With or without Hype Engine
In rare cases, servers turn the Hype Engine on and off for various marketing reasons. Here's a chart of messages per member when a community has Hype Engine turned on and off again.
How do we compare against Mee6?
In this study, we collaborated with Re to quantitatively answer a couple of questions, mainly around community impact by Mee6 vs Hype Engine.
We chose Re Discord Community not only because they are extremely well-managed but also because they had used Mee6 extensively as part of the community-building strategies. Over the past month, they've decided to actively include Hype Engine as part of the community initiative push. As a result, we can collect before and after data in the same group of members and see how they behave under different systems.
Mee6 closely tracks total message per user. In fact, mee6 gives you 15-25 points for every minute when you are chatting.
However, the most active members don't necessarily chat everyday. Hype Engine does a much better job at tracking and developing members' habits.
Finally, a direct retention comparison based on the top 50 most active members (by Mee6 and Hype Engine). We track the respective groups over a 3-week period to see how many of them continue to be active each week.
Data below shows that Hype Engine has a steeper initial drop off because some members decide that this is not for them. However, for those who have opted in intentionally, we see a much shallower dropoff in retention.
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